We assisted the Norwegian Schibsted group in a transaction where Schibsted Nordic Marketplaces AS purchased the entire share capital of Oikotie Ltd from the Sanoma media group at an enterprise value of EUR 185 million.
Oikotie has the leading Finnish online classifieds marketplaces in recruiting and housing, as well as sites focused on construction and renovation (rakentaja.fi) and electricity comparison (sahkovertailu.fi).
Schibsted is one of the leading media groups in the Nordics, and has owned Tori.fi for over a decade. The acquisition of Oikotie will enable Schibsted to widen their scope on the Finnish online market and show their long-term commitment to the Finnish market. Together, Tori and Oikotie will be a leading player within online marketplaces in Finland, reaching over 44 million monthly visits. Oikotie and Tori will continue as independent brands, working closely together as a combined organisation under Schibsted Marketplaces Finland.
