The operating environment of food companies has diversified as quickly as the eating habits of consumers. Foods have become part of individual consumer lifestyles, which incorporate health awareness, environmental concerns and food trends. Supply is also diversifying: imports are on the rise, and traditional food companies are being joined by small, specialised companies as well as branches of large multinationals. The key to success amidst intensifying competition is a combination of efficiency, high-quality product development, a strong brand and pushing into new markets.
We help food industry companies in both daily regulatory matters and projects aiming to change the competitive landscape. We handle mergers and acquisitions, agreements and competition law reviews. We support exporters in brand management and innovators in product development and intellectual property matters.